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This used to be a witty title but some pro-censorship arse complained so here we are
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What an incredible waste of time. I am not vegan, but people's cultish worship of meat has got to be one of the most annoying and petty ways that food is politicized. No one is going to be fooled or confused because you call something a "vegetarian steak", this is purely conservative reactionism.
Seriously, what is the real-world impact here? Imagine for a second that some miracle vegetarian steak could be confused for a beef one. Why does it matter? Someone might accidentally eat a vegetable?
The point is the meat industry is afraid of competition.
One of the biggest German meat production companies started introducing vegetarian and vegan products 10 years ago - last year they made more profit from then than from their meat branch and are remodelling meat-processing factories for replacements - it's just like everywhere - if you don't lead or follow the change you'll have to try to stop change itself
The shitty thing is that this culture war against replacements is also majorly fucking up our chances to combat climate change as a change away from the meat-heavy diet most people have on a population level would be one of the most effective changes we could make as a society to give us a better chance...
But saving the planet might slightly cut the rate of increase in profit for these companies.
Trading a 78% increase for 76%, but also the planet gets to live, simply isn't worth it to them.