this post was submitted on 14 Jun 2024
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DeGoogle Yourself
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Oh no, please no.
Will uBlock still work or will that also break when/if this gets added?
As I understood the ad will be a part of the actual video file you receive but, unlike fixed sponsor integrations, the time it's shown at will change every time. That is going to be impossible to get rid of without AI unless there are some exploits
I doubt it’ll be impossible as Google will be required by many laws around the world to make it clear if something is an advert, especially in the EU. So there will be a mechanism to know if something in the stream is an advert or not.
Adblockers should be able to adapt but I do think SponsorBlock might be stuffed if users are seeing adverts at different times in the stream.
My guess is that this new mechanism is disadvantageous for analytics