this post was submitted on 29 Jul 2023
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Technology
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From Facebook point of view, then your engagement is low. Low engagement = less ad views = they make less money
So they need to maximize doom scrolling. Turn off your brain and scroll for a couple hours with stuff the algorithm choose for you, thanks
This.
The headline is kind of awful - users finding satiation and logging off to do something else is not a sign that users had an unsatisfactory or suboptimal experience. Maybe they actually enjoy the experience more.
But it's not optimizing for Meta's business goals.