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Google Chrome pushes browser history-based ad targeting • The Register (www.theregister.com)

submitted 10 months ago by [email protected] to c/[email protected]

61 comments fedilink hide all child comments

Topics essentially works like this: rather than using cookies to track people around the web and figure out their interests from the sites they visit and the apps they use, websites can ask Chrome directly, via its Topics JavaScript API, what sort of things the user is interested in, and then display ads based on that. Chrome picks these topics of interest from studying the user's browser history.

Isn't this completely immoral? They are literally stealing the users private browsing history and uses it to boost their own profits.

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[–] [email protected] 25 points 10 months ago (1 children)

what you're looking for is firefox

[–] [email protected] 1 points 10 months ago (1 children)

Already there. Been here since the Netscape Navigator days.

It’s just that some people want to try the chrome-chromium route before landing in Firefox land.

[–] [email protected] 3 points 10 months ago* (last edited 10 months ago) (1 children)

I think the best route for preventing browser fingerprinting is to use multiple browsers for different things. Firefox is of course always the long standing favorite, but chromium has a place on my OS as well.

[–] [email protected] 2 points 10 months ago (1 children)

Thats also very true in a mobile environment. I have Firefox Focus for clicking random news links on Lemmy, normal Firefox for all the serious stuff, Brave for logging into Google services and Safari for those sites that refuse to work with Firefox.

[–] [email protected] 1 points 10 months ago* (last edited 10 months ago)

I'll only use ungoogled pure chromium, that's the only reason it can compete with good ole reliable FOSS Firefox for me. Brave's track record at the moment is worse than Google's to me.