Technology

I don’t disagree as such, and I won’t use Chrome, but objectively it is better than what we had in Chrome. While many of us refuse/block ads/tracking completely, many users will now have better privacy with ads that are not micro-targeted on their individual but more broadly targeted with a generalised interest area that varies per visit and adjusts over time to keep it relevant.

IF a user doesn’t disable ads completely, this seems a decent way to make the ads somewhat relevant to the user without the horrible tracking methods in use today. Objectively that’s a better state than seeing ads for something completely irrelevant to the user. Again, this is not relevant for most of us in here, and I sincerely hope most of us don’t use a Chrome-based browser to begin with, but for the average internet user, for whom this is designed, I’d argue it’s a net positive.