this post was submitted on 08 Sep 2023
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Usually when I see older articles like this I assume it was written in another language and then translated to english.
It’s a site that sells things. Someone looked at Google analytics and saw that the term “heel counter” gets searched a lot. It’s a topic that requires like 2 sentences to explain but Google rewards lengthy articles that have the magic phrase the most times. So some SEO “expert” ends up writing a lengthy article about something mundane and easy to explain and then wedges the word “heel counter” in to it as many times as possible. Which makes it read weird as shit if you don’t know what’s going on.
If you Google heel counter, this is the first result for a reason.