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Brands that don’t buy enough Twitter ads will lose verification (www.theverge.com)

submitted 11 months ago by [email protected] to c/[email protected]

20 comments fedilink hide all child comments

another change to Twitter’s ad policy. Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

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[–] [email protected] 10 points 11 months ago* (last edited 11 months ago) (1 children)

Because that idiot gave them 44 billion for it.

[–] [email protected] 6 points 11 months ago

It was their fiduciary responsibility, wasn't it?

The shareholders weren't going to get a better offer.