DeGoogle Yourself

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YouTube is experimenting with server-side ads (lemmy.world)

submitted 2 weeks ago by [email protected] to c/[email protected]

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cross-posted from: https://lemmy.world/post/16462338

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[–] [email protected] 5 points 2 weeks ago (1 children)

Are the ads injected in real-time or at the start of the video?

I assume it uses extra processing power to add them randomly for each user individually so if it was the latter would rapidly refreshing the page over and over again force them to completely rerun the process over again and slow their servers down? I guess I'm not entirely sure how this would work.

[–] [email protected] 3 points 2 weeks ago

One of the main methods of video delivery is actually by sending a series of 2 second video clips over http. So it would not really take much processing power to insert ads in the middle, it’s not like they are having to encode video or anything.