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How do 'register your credit card with us, and earn cashback' schemes work, or make money themselves? (kbin.social)

submitted 11 months ago by [email protected] to c/[email protected]

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For example, with T-mobile, I can register my credit card, and if I use that credit card at any of the participating outlets, I can earn cashback. Similarly, if I register a non-Bilt credit card with Bilt, then I can earn Bilt points on 'eligible spend'. How are they able to access my credit card transactions? and are they getting access to only the participating outlets, or all of my transactions? and what do they gain by doing these schemes other than increasing their brand value?

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[–] [email protected] 19 points 11 months ago* (last edited 11 months ago) (3 children)

I'm not familiar with this so take this with a grain of salt because I'm just guessing. Let's say your CC is with Visa and T-Mobile has this offer going. You sign up for it and the fine print says that Visa gets to send T-Mobile details of your purchases. How much information I don't know. They might just send a total of eligible purchases or they might send a lot more. Then, Visa sends them some amount of $ for each eligible transaction which is more than the cash back they're giving you. Visa is ok with this because the more purchases you make the more interest you're likely to pay them so everyone is making money but you.

Edit: in other words they're counting on you paying more in interest than you're getting in cash back.

[–] [email protected] 5 points 11 months ago

I'll also add that spending habit data is very valuable in terms of advertisement. We are in the age of very targetted advertisement. Just a random example: *user14555* on our T-Mobile app eats at a restaurant for lunch every Thursday. Have the app pop-up with a coupon from one of our participating restaurants on Thursday morning.

Restaurant will pay or give exclusive coupons to T-Mobile in exchange for these benefits. T-Mobile then hopes to entice more users by listing their app and "exclusive coupons" as unique benefit to using them as a cellphone provider. All the major providers have more or less settled at similar prices for cellphone plans so they lean on these extras as marketing tools.

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