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this post was submitted on 20 Jun 2024
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Technology
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The real change in retail pricing might be discrimination pricing (or 'surveillance pricing' as it is now called sometimes). Simply speaking, it uses personal data to personalize prices not just for each customer, but also for each customer depending on actual circumstances such as day time, weather, an individual's pay day, and other data, collected through apps, loyalty cards, ...
As one article says, there is One Person One Price:
The linked article is a very long read but worth everyone's time. Very insightful.