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Built-in software ‘death dates’ are sending thousands of schools’ Chromebooks to the recycling bin
(www.mercurynews.com)
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At a guess - they're likely selling those laptops at a loss and making the money back on (hopefully) service contracts or (probably) selling your data. As soon as you install a custom OS they won't support you (so you won't buy support) and they won't be able to sell your data.
That doesn't really add up. If they would sell them at a loss, they would want you to use them as long as possible.