this post was submitted on 18 Sep 2023
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I watch a lot of commentary channels on YouTube. My feed is filled with hot takes on the latest online trends and happenings, often dealing with topics like racism, sexism, abuse, and harassment. More and more, I've noticed YouTubers bleeping (or rather muting) words that might be flagged as being "advertiser unfriendly" and get their videos demonetized. Sometimes that's profanity, but more often it's words like abuse, Holocaust, kill, suicide, sexual, and abortion. Words that aren't inherently 'bad' but that brands wouldn't want to be associated with videos containing them. Similarly, TikTok creators change the spelling of words or use other terms in their speech and captions to avoid filters there.

At the same time, I heard someone comment on how they keep hearing people in real life say 'unalive' rather than 'suicide', with the former being a word often used to avoid filters. There's no doubt that online terminology creeps into our real lives. We use words and phrases that originate online in our speech vocabulary and they become a part of our culture.

Lately I've had this creeping concern that the filtering of words that advertisers don't like will have a larger societal implication on kids growing up right now. I fear that they'll view normal words like abuse as 'bad' and avoid using them because creators online can't use them, and that the fight for abortion rights will be hindered because the very word abortion can't be said in videos. Maybe I'm overthinking it or being too much of a downer but every time I watch a video that removes a normal, innocent word, it makes me wonder what that means for society.

Do you think that advertisers and platforms discouraging words and topics which can be controversial will have larger effects on society?

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[–] [email protected] 19 points 9 months ago (1 children)

It's the problem with letting for-profit corporations run our social networks.

[–] [email protected] 1 points 9 months ago (2 children)

It’s the problem with letting for-profit corporations run our social networks.

What is the alternative? Government run? Non-Profit run? Community Run? All of those have their own pros and cons.

[–] [email protected] 1 points 9 months ago

Yes jack just said there's pros and cons

[–] [email protected] 1 points 9 months ago* (last edited 9 months ago) (1 children)

at least advertisers dont have as much influence

[–] [email protected] 1 points 9 months ago

That is kind of where I am at. I think what we have now is one of the better solution at the moment. We also have the option to pay directly, thus bypassing alot of the advertising issues assuming their is a good size audience.

[–] [email protected] 5 points 9 months ago

It's almost like the censorship was in the hands of corporations all along. Yes, obviously, making the "town square" a corporate hell scape was a bad idea.

[–] [email protected] 4 points 9 months ago (1 children)

Yes. Basically the advertisers are trying to model us, and so the loop is complete in that it’s “our” standards being implemented into language via this mechanism.

However, described statistically one might say it’s reducing the variance in the distribution of language. It’s smoothing things out and removing the edge cases of language.

And one of my favorite psychology professors always likes to say that discussing anything important basically is going to offend people. So if you remove the ability to offend people, you remove the ability to discuss important topics.

The image in my mind is of a smooth ball with little jagged twig things coming off it. Filtering out offensive content is like sanding the ball and removing all the protrusions. The thing is, those protrusions are valuable because they expand the diameter of the ball.

I know that imagery is really abstract but that’s what I see in my mind as the effect of filtering out “only the offensive stuff”.

[–] [email protected] 1 points 9 months ago

Those shit-pissing fuckwads can take my offensive language when they pry it from my cold, dead cunt.

Dammit.

[–] [email protected] 4 points 9 months ago* (last edited 9 months ago) (1 children)

Yes. Changing language arguably changes how and what we think. At least that's one of the main points of the woke people, of the people who want you to say indigenous people instead of something else, and it has also been explored in novels like 1984 where it (changing language) gets a political spin. I'd say there is truth to it.

Non-friendly topics are even worse. People like to hate on other nations for censoring information on the internet. We let good ol' capitalism do the job. We don't censor explicitly. Just nudge creators to say what we seem appropriate. Take away money and visibility once they stick out, pushing them around and into submission.

And it's not democratic. It's just to accommodate the rich companies that pay for the ads / the income for the video platform.

[–] [email protected] 1 points 9 months ago

Hey, it's absolutely democratic! One dollar, one vote!

[–] [email protected] 3 points 9 months ago

I am not too worried about words and language. Sure it is possibility it could have a some affect but personally I think we have mostly already solved this issue buy using different words for things. You already linked an example. Instead of saying suicide you say unaliving oneself. It is a bit more of a mouth full but it signifies the same thing. As far as the younger generation is concerned "Old" people will use suicide and young people will using "unaliving" or whatever else they come up with.

Now topics themselves I do think we have an issues because some topics are basically off limits if you want to actually make money off advertisers. I don't really have a good solution besides funding the creators directly like Patron for example.

[–] [email protected] 3 points 9 months ago

Updating your language is doubleplusgood.

[–] [email protected] 2 points 9 months ago (1 children)

There has been prohibited language for as long as humans have talked, and the result of it is nearly always a proliferation of euphemism. People who want to talk about something on the naughty list will simply coin different phrases, and sometimes, those neologisms will actually have more nuance and variety than the old banned words. You cite one prime example of this in your post.

That's the thing about ideas: they transcend language, and thus language shifts around them. The ideas themselves are much harder to suppress than the mere words used to express them.

[–] [email protected] 1 points 9 months ago

I mean it makes sense, we still have places in the world where people get executed horribly because they said a bad no no word.

And when my mom was a kid, everyone thought it was the nicest thing in the world to call my special needs uncle "retarded", and now even using that word online could get you canceled a mere 50 years later.

[–] [email protected] 2 points 9 months ago

I think it'll be difficult to openly discuss stuff like this on YouTube, especially with how they are now using OCR to read on-screen text in videos rather than relying on just the auto captions.

So not only will channels need to bleep as usual, they may also need to blur on-screen text too. I think naturally people will use new words to replace older "less fashionable" terminology, but it's being forced on us at the moment by advertisers IMO.

Given how videos form the basis of a lot of popular culture nowadays, I think advertiser censorship will, and kind of has already affected society