Folks who are recommending a blanket % without knowing your situation have probably not been a hiring manager before. Getting the best outcome relies on you having a good sense for what you're worth, knowing how much you'll accept, and gauging what they're willing to pay.
How much you are worth: if people are trying to poach you, you're probably pretty good. How does your current pay compare to the market? Are you earning more than the median for your job and experience? Less?
How much you're willing to take: sounds like you'd jump ship over to the competitors even without a pay raise. That's good (it means all outcomes are positive), but unless you are way above market right now, you can probably do better.
How much are they willing to pay? If they're trying to poach you, odds are they're willing to offer you the high end of the market -- they know they are getting someone good.
Use a site like glassdoor, etc to gauge your current compensation vs. the market. Below the executive level they're usually pretty accurate.
If you're way below market right now, going for 20% may be shooting way too low (this often happens if you developed all these skills while staying in the same role at the same employer). If you're way above the market, asking for 20% more might look pretty unreasonable.
Folks who are recommending a blanket % without knowing your situation have probably not been a hiring manager before. Getting the best outcome relies on you having a good sense for what you're worth, knowing how much you'll accept, and gauging what they're willing to pay.
How much you are worth: if people are trying to poach you, you're probably pretty good. How does your current pay compare to the market? Are you earning more than the median for your job and experience? Less?
How much you're willing to take: sounds like you'd jump ship over to the competitors even without a pay raise. That's good (it means all outcomes are positive), but unless you are way above market right now, you can probably do better.
How much are they willing to pay? If they're trying to poach you, odds are they're willing to offer you the high end of the market -- they know they are getting someone good.
Use a site like glassdoor, etc to gauge your current compensation vs. the market. Below the executive level they're usually pretty accurate.
If you're way below market right now, going for 20% may be shooting way too low (this often happens if you developed all these skills while staying in the same role at the same employer). If you're way above the market, asking for 20% more might look pretty unreasonable.