Man, this is the single most ignorant comment I've seen regarding Facebook. You've never wondered how a company that offers a free product makes billions?
If that list didn't have anything on it except "location", I'd still say that you're wrong about them not tracking you. How can you read all of the other things on that list and not realize that selling your data is how they make money?
I'm not on board with sms being a better service in general, but it's kind of difficult to argue that other messaging services are superior when sms is the only one designed to be accessible without internet access.