That's what I always say. Targeted advertising should be illegal. Contextual advertising is acceptable.
If I'm on the star trek wiki, serve me ads for star trek, sci-fi, and whatever. You don't need to know anything about me specifically.
We'd still need to do something about like ads that take up too much space, hurt page performance, or introduce malware, but removing the stalking would be an improvement
One of the things I really like about Fate as a rules system, is that is built in. Every character has a Trouble and other aspects. So if your trouble is like "Manners of a goat", you can be like "Wouldn't it be fun if I completely insulted the Baron at this dinner??" If everyone agrees, you get a fate point.
The DM can also "compel" you on aspects in a similar way.
One of my players has an outstanding bounty and there's been a lot of "You know what this scene needs? Razor to show up." compels.