this post was submitted on 22 Aug 2023
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Not Happening (lemmy.world)
submitted 10 months ago by [email protected] to c/[email protected]
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[–] [email protected] 29 points 10 months ago (1 children)

If you want Musk to fail, use the name that has less brand recognition and lower brand trust.

The Twitter brand was literally the most valuable part of that company. When people hear “X” they are MUCH more inclined to either

  • not recognize the brand name
  • focus on the fact that the product has changed significantly (for the worse)

Call it X.

[–] [email protected] 12 points 10 months ago

You forgot option #3: Think it's some porn site.

I never used twitter but when I saw some site named X my first thoughts were "Why is a porn site suddenly so popular?"