this post was submitted on 30 Aug 2023
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GPU prices being affordable is definitely not a priority of AMD's. They price everything to be barely competitive with the Nvidia equivalent. 10-15% cheaper for comparable raster performance but far worse RT performance and no DLSS.
Which is odd because back when AMD was in a similar performance deficit on the CPU front (Zen 1, Zen+, and Zen 2), AMD had absolutely no qualms or (public) reservations about pricing their CPUs where they needed to be. They were the value kings on that front, which is exactly what they needed to be at the time. They need that with GPUs and just refuse to go there. They follow Nvidia's pricing lead.
Corporations are not our friends. ๐คทโโ๏ธ
something many people overlook is how intertwined nvidia, intel and amd are. not only does the personnel routinely switch between those companies but they also have the same top share holders. there's no natural competition between them. it's like a choreograhped light saber fight where all of them are swinging but none seem to have any intention to hit flesh. a show to make sure nobody says the m word.
....mayfabe?
I agree, it's just strange from a business perspective too. Obviously the people in charge of AMD feel that this is the correct course of action, but they've been losing ground for years and years in the GPU space. At least as an outside observer this approach is not serving them well for GPU. Pricing more aggressively today will hurt their margins temporarily but with such a mindshare dominated market they need to start to grow their marketshare early. They need people to use their shit and realize it's fine. They did it with CPUs...
Say it loud and say it proud, cooperations are no one's friend!